The CEO of Wove Made Inc. explained how her company collaborated with the Kansas City Chiefs tight end to make the perfect gift for the pop star.
Taylor Swift and Travis Kelce have moved on from friendship bracelets to custom-made matching jewelry.
After the Kansas City Chiefs defeated the Baltimore Ravens 17-10 on Jan. 28 and secured a spot in the upcoming Super Bowl, Swift and Kelce shared a sweet moment on the field where they embraced and shared a few kisses.
Some eagle-eyed viewers noticed that Swift revealed a diamond “TNT” tennis bracelet on her arm as the two embraced. Now Simone Kendle, the woman behind the custom wristlet, is sharing details about the design, revealing that the tight end came up with the idea for the special gift.
Kendle, who is the CEO of Wove Made Inc., spoke to People about collaborating with Kelce to create matching tennis bracelets for him and Swift.
She told the publication that it typically takes about three weeks for her company, located in Lancaster, Pennsylvania, to finish one of its signature bracelets. But they completed Swift’s bracelet just three days after Kelce came to them in December.
“Since this was for him, we were all hands on deck,” Kendle said.
After it was finished, he returned for a second wristlet for himself, she revealed.
He learned about Wove’s custom designs after seeing professional golfer Michelle Wie West work with the jeweler to create a collection of luxury friendship bracelets, People reported.
“There was some serious Taylor fever going on at the time with her Eras Tour and Michelle was inspired by the friendship bracelets that were being exchanged at her concerts. She knew she wanted to do an elevated take on the beaded bracelets we saw people wearing at her concerts,” Kendle explained.
So, she said it was a “full-circle moment” when the Kansas City Chiefs star approached her about designing one for the pop singer. She said her staff was thrilled about the collaboration.
“A lot of us are Swifties (especially since she’s from Pennsylvania, where Wove is based) and the idea of having Taylor wearing one of our pieces was really exciting since we knew that it would bring major exposure to our brand,” Kendle shared.
