J.J. Watt ‘Can’t Understand’ Why People Are ‘So Upset’ About Taylor Swift at NFL Games

While some have vocalized their negative feelings about Taylor Swift’s effect on the NFL, J.J. Watt couldn’t disagree more.

“I think it’s great. I can’t understand why people are so upset about it,” Watt, 34, exclusively tells Us Weekly on Monday, January 29, while promoting his partnership with Dawn. “I mean, they show celebrities at games all the time. Don’t act like we don’t show male celebrities at games all the time. I don’t really understand why it’s caused such an uproar.”

Since Swift, 34, began her romance with Kansas City Chiefs tight end Travis Kelce during summer 2023, the NFL has embraced her tie to the game, using her music for promos, making puns about Kelce’s stats with references to her songs and panning to her for reactions to Kelce’s performance on the field.

“I mean, she’s literally there supporting her significant other, and that’s what you should do as a significant other,” Watt continues. “So I think that it’s great.”

The NFL alum adds that Swift has “brought in a massive amount of new fans” to the sport as well as “all sorts of eyeballs and interest.” He notes that there’s “so many people” who are learning about the game who hadn’t necessarily tuned in before.

“I think it should be nothing but celebrated,” Watt says. “I think that it’s not her fault they put the camera on her, just it is what it is.”

The frequent attention on Swift at NFL games has caused quite a stir and even became a joke made by Jo Koy during the Golden Globes earlier this month.